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عمومی::
فعال در حوزه روابط عمومی
Public relations practitioners, according to major public relations trade magazines like the PRWeek and the Public Relations Society of America's Public Relations Tactics, are encouraged to be more strategic about message channels and audience selection, to develop evaluation metrics like social media analytics, and to help their organizations construct and execute digital approaches to reaching multiple audiences.
To clarify, this book is not con- cerned about the personality of individual public relations practitioners or the general personality traits of what could be considered essential for doing public relations, but how public relations, especially since the late 1930s in the United States, has, particularly in times of crisis, facilitated the arrival of corporate per- sonas in the public sphere-constructs that are designed to display an allegiance with the concerns of the average person.
With this much dispersed scholarship that relates to the corporate persona, scholars, students of public relations, and public relations practitioners may wonder what these varied findings point to.
Finn's statement points to how public relations practitioners in the mid-20th-century United States were uniquely positioned to convey that the corporation was more than a point of exchange for products and services: it was a larger-than-life affinitive corporate citizen, something that, in the next chapter, is seen in the National Association of Manufacturers' assertions in the turbulent years just prior to World War II.
Granted, public relations practitioners have helped corporations make notable strides in showing how the company makes associations with the indi- vidual, but, as detailed in Chapter 2, these allegiances often hinge upon a con- nection with the corporation's products.
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